You drive
Every decision is a form. Someone has to know which audience, which surface, which frequency cap, which pacing strategy, for every retailer, every time.
Autopilot, human in the loop
Brief the need.
Approve the plan.
The platform runs it.
RetailPlus Agentic Solutions is autopilot for retail media: describe your campaign in plain language, agents build and run it, while you stay in control of the rules and approvals. Routine is automated, strategy stays yours.
The shift
Stop operating the platform. Start briefing it.
Today, media teams manage platforms manually — selecting audiences, configuring placements, setting pacing, and rebuilding campaigns for each retailer. Agentic Solutions flips that: you define the goal, the platform builds the plan, shows it for approval, and runs it once approved.
You brief
You write the need in plain language, or your own agent submits it. The platform interprets the intent, fills the gaps, and proposes a plan.
You stay in control
Nothing spends without your approval. Nothing runs outside the guardrails you set. Every agent decision is logged and explainable.
The decisioning flow
From brief to outcome, with one human gate.
This is what happens between the sentence you write and the campaign that runs. Six stages of automated decisioning, with a single human-in-the-loop approval gate where you sign off the plan before any budget moves.
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01 Intake
The need becomes a complete brief
You state the need in plain language, or your agent submits it as a structured call. The intake layer turns it into a complete brief: objective, KPI, budget, flight, audience intent, hard constraints. If something essential is missing, it asks. If something can be inferred, it infers and flags the inference for you.
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02 Decisioning
The orchestration layer decides and dispatches
The brief is decomposed into its parts. The orchestration layer holds the constraints that span all of them, the budget ceiling, the flight, the brand safety floor, weighs the trade-offs between reach, frequency and cost, and dispatches each part to the specialist agent that owns it.
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03 Deployment
The agent fleet works in parallel
Specialist agents run simultaneously, not sequentially. The audience agent matches the cohort, inventory builds and prices the mix, creative checks fit and fills gaps, while compliance verifies POPIA routing. What once took a week now happens in parallel, in minutes.
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04 Assembly
The plan is assembled and costed
The planner agent pulls every agent's output into one coherent plan: the audience, the surface mix, the creative, the cost, the forecast lift, and any inference made along the way, surfaced clearly rather than buried.
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★ Human in the loop
You approve, adjust, or reject
This is the gate. Nothing has been booked, nothing has been spent. You read the plan, usually in a couple of minutes, and approve it, change it, or send it back. For routine campaigns inside the limits you set, your own agent can approve on your behalf. The unusual always comes to you.
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05 Live
The campaign runs and optimises continuously
Once approved, it goes live. The agents don't just set and forget — they track performance, reallocate budget, manage creative fatigue, and flag what needs attention. This runs 24/7, across every surface, for the entire flight.
Runs continuously, not on a weekly review cycle.
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06 Learn
The outcome feeds back
At the end of the flight, the result is stitched to actual purchase through the cleanroom and POS feed. The lift goes into platform memory, so the next brief on a similar need starts from what worked last time, not from a blank form.
The fleet
Neutral
Neutral
Sell-side
Sell-side
Specialist agents, each owning one decision.
No single agent runs the campaign. Each owns a domain, with its own rules and data access, and does one job well. Buy-side agents work the brief, sell-side agents represent supply, while neutral agents handle compliance and commercials.
Planner agent
Decomposes the brief, builds the campaign structure, holds it together and presents it for approval.
Decides: the shape of the plan
Audience agent
Translates audience intent into a concrete cohort, queries the catalogue, negotiates rental terms, checks for overlap.
Decides: who to reach
Inventory agent
Selects the surface mix across retailers, checks availability for the flight, prices it, holds inventory pending approval.
Decides: where it runs
Creative agent
Matches approved creative to surface specs, flags gaps, briefs production or a creator for what is missing.
Decides: what gets shown
Measurement agent
Sets up attribution before the campaign runs, monitors pacing and lift mid-flight, feeds the result into memory.
Decides: what worked
Compliance agent
Runs continuously, not as a step. Verifies cleanroom routing, consent coverage, cross-border rules and brand safety.
Holds: a veto, not a vote
Settlement agent
Models the three-way split, generates the commercial terms, produces the single contract and the single invoice.
Decides: how the money flows
Retailer agents
Represent each retailer's pricing, availability and rules about who may run on their estate.
Represent: the supply side
Audience-provider agent
Represent each bank, bureau or telco: their rental terms, segment definitions and use-case restrictions.
Represent: the data side
Human in the loop
Autopilot is not autonomy.
Agentic Solutions runs at autopilot level: the agents execute the routine campaign end to end. But the human keeps the decisions that are strategic, creative, relational or irreversible. The split is deliberate, and the boundary is yours to move.
The strategic and the irreversible.
- Setting guardrails: budget limits, brand safety, approvals
- Approving the plan before any budget moves
- The brand strategy and the big creative idea
- Handling exceptions and the unusual campaign
- Relationship and trust decisions with retailers and partners
The routine and the reversible.
- Decomposing the brief and assembling the campaign
- Matching audiences and pricing the surface mix
- Routine negotiation on price and terms
- Activation, pacing and continuous optimisation
- Settlement, attribution and feeding the result back
Every agent decision is logged and explainable.
You can always ask why this audience, why this price, why this surface, and get a real answer with the reasoning attached. The audit trail is continuous, not assembled after the fact. Autopilot means the agents do the work. It does not mean you lose sight of it.
The uplift
Time back. Optimisation that never sleeps.
The first gain is time: the campaign build collapses from days of team work to a brief and an approval. The second gain is bigger and easier to miss. Agents optimise continuously, across every campaign at once, which is something a human team cannot sustain no matter how good it is.
The manual way
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Campaign build
Two days of team work across multiple retailers
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Optimisation cadence
A weekly check-in, if the team has time
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Overnight
Nothing happens. The campaign waits for Monday
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Campaigns per person
A handful, run carefully, at capacity
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Where the time goes
Assembly, configuration, reconciliation
With Agentic Solutions
2 days →
minutes
From multi-retailer campaign build to a briefed plan
24 / 7
Continuous optimisation across every live campaign
1 brief
One sentence touches every relevant surface and retailer
Compliant by design
The guardrails are structural, not promised.
An autopilot that moves real money needs its limits built into the architecture, not left to the agents to honour. The unsafe action is not something the agents are trusted to avoid. It is something the platform does not make available.
See the full POPIA mechanics
Budget locks and approval gates
Per-campaign and per-period ceilings. An agent cannot spend what the guardrail will not release. Anything above your threshold comes to you.
The cleanroom is the only source of truth
An agent cannot invent an audience. It can only query, match and book what actually exists, inside the cleanroom, never touching raw personal information.
The compliance agent holds a veto
POPIA routing, consent coverage and brand safety are checked on every plan. The compliance agent can stop a plan. It cannot be overruled by the buy-side.
Every decision is logged and recoverable
Explainability is a requirement, not a feature. Every plan comes with its reasoning. Every action an agent took can be retraced and queried.
See autopilot run on your brief.
Bring a real campaign need. We'll brief it into the platform live, walk you through the plan the agents assemble, and show you exactly where you stay in the loop.