Have a look inside the app — Retailer and Brand views

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Retail media infrastructure

From trend to spend.

RetailPlus is the platform that turns every retail surface, audience and partner into one buyable network. We help retailers monetise their data, and brands buy every shopper on every screen, from out of home to out of phone.

Book a demo For retailers For brands

Demand

Brands & agencies

One brief Every surface Closed loop

Aggregation

RetailPlus platform

Audiences Surfaces Settlement Attribution

Supply

Retailers, creators & partners

In-store Digital Creator In-game Social
What we do

Retail media, finally joined up.

Most retailers run a thin slice of media on a fraction of their inventory. Most brands buy that media in fragments, with no line of sight from impression to till. RetailPlus closes both gaps in one platform.

Monetise the data you already own

Turn loyalty, transaction and behavioural signals into addressable, sellable audiences your brand partners actually want to pay for.

Lift the yield of every surface

Run higher-CPM media across in-store screens, web, app, email and DOOH, with optimisation and pacing built in from day one.

Activate audiences that were stranded

Cleanroom joins, lookalikes and partner data unlock segments that were technically yours but commercially out of reach.

Track every rand back to outcome

POS-stitched attribution shows brands what their spend actually shifted, by surface, by audience, by creative.

One catalogue, every surface

Retailer-owned and additive third-party inventory in one workflow. Digital, social, creator, content, in-game, in-store and DOOH all booked through a single contract.

Reach beyond the four walls

The retailer audience travels with you. Activate it on Creator Collective, paid social, programmatic, content and in-game inventory, with the same measurement carrying through.

The surface spectrum

From out of home to out of phone.

Shopper viewing content on a smartphone

  • Billboards, transit, mall and large-format screens. Programmatic OOH, plus first-party Reveel inventory and physical estate.

  • Aisle screens, shelf-edge, end-cap takeovers, till-screen and receipt media inside the retailer's physical estate.

  • Retailer app and web, sponsored listings, on-site search, plus programmatic display and CTV against the same audience.

  • Newsletter slots, triggered transactional sends, push notifications and segmented in-app messaging from the retailer's identity graph.

  • Influencer briefs, branded content and link-in-bio booked through Creator Collective, matched to the retailer audience on panel data.

  • Paid social on Meta, TikTok, and YouTube using retailer audiences for lookalikes, retargeting, and prospecting in one campaign.

  • Sponsored editorial, publisher partnerships, podcast slots and longer-form branded content placed against your category audience.

  • In-game ads, esports sponsorships, and gaming inventory that reach engaged shoppers and drive measurable sales.

Beyond the four walls

First party. Plus third party. Same audience.

Most retail media platforms stop at the retailer's owned surfaces. RetailPlus extends the audience into creator, performance, social, content and in-game, all activated against the same identity graph and stitched back to the same till.

First party

The retailer's owned network.

Surfaces and audiences the retailer controls directly. Deep targeting against shoppers in flight, with deterministic loyalty match at the till.

Surfaces
In-store screens, shelf-edge, app, web, email, push, receipt, till.
Audiences
Loyalty members, transactional cohorts, browsing behaviour, basket signals.
Strength
Closest to the moment of purchase. Highest conversion intent.

Bounded by the retailer's footprint and the shopper's visit.

Third party (additive)

Reach beyond the network.

The same retail audience activated across creator, social, content, and in-game inventory. Your audience travels with you.

Creator
Creator Collective marketplace, influencer briefs, branded content, link-in-bio.
Performance
Programmatic display, retargeting, CTV, paid search against the matched audience.
Social
Paid social on Meta, TikTok, YouTube via cleanroom-matched lookalikes.
Content
Publisher partnerships, sponsored editorial, podcast and longer-form placements.
In-game
Gaming networks, esports sponsorship, in-app gaming inventory.

Adds reach in moments the shopper is not in store.

Architecture

Three layers, one platform.

Demand sits on top, aggregation in the middle, supply at the base. Each side talks to the others through the platform, never around it. That's how the loop closes.

See the full mechanic

01

Brand brief

Vital, Lego, Sorbet land a campaign objective, KPI and budget into one workflow.

02

Audience & surface

Pick from native retailer audiences and partner data, then book across digital, social, creator, in-game, content, in-store and DOOH from one workflow.

03

Activation

Creative routes to every surface in spec. Creator briefs, paid social, programmatic and DOOH plays all handled in the same flow.

04

POS match

Exposure is stitched to actual purchase, including non-loyalty buyers via Yoco and partner till feeds.

05

Settle & learn

Three-way settlement runs in the background. The next brief opens with last campaign's lift baked in.

Two sides, one platform

Pick your side of the table.

RetailPlus is sold to two customers at once. Retailers run it as their white-label media platform. Brands buy through it as their single point of access to every retail surface that matters.

For retailers

Yield is the new shelf.

White-label retail media infrastructure. Launch your network on your data, surfaces, and brand in months, not years. Built-in settlement, audience access, and partner integrations.

See the retailer view
For brands

Buy every shopper. Once.

One catalogue across every retailer, surface and partner you actually want to reach. Same brief, same audience, same measurement, end to end. Closed-loop attribution that ties spend to outcome at the till.

See the brand view

Let's run the numbers on your network.

30 minutes, screen-share, your retail or brand side. We'll walk you through the platform and the commercial case for your specific situation.

Book a demo