Have a look inside the app — Retailer and Brand views
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Your loyalty data, your store estate, your screens, your app, your shoppers. RetailPlus is the white-label platform that turns all of it into a fully monetised media network, ready to sell to brands on day one.
Loyalty data sits in a CRM warehouse. Screens run filler content. The website carries a banner or two. Vendor money comes in as trade spend, not media. RetailPlus changes that without disrupting the way you trade.
Today
With RetailPlus
Your loyalty data has commercial value far beyond the impressions you can serve inside your own estate. RetailPlus lets you monetise that audience wherever it goes, through creator briefs, paid social, programmatic, content and in-game inventory, all measured back to your till.
The owned-and-operated network. Premium CPMs against deep loyalty data, deterministic match at the till.
The audience belongs to you. The inventory belongs to partners. The yield is incremental and the audience travels.
Your shoppers' attention does not start or stop at your door.
Now your media does not either.
No standing army of engineers. No 18-month integration. The hard parts of retail media are already built and tested: identity, settlement, attribution, partner supply.
Your brand, your domain, your colours. RetailPlus runs invisibly under the hood while your media team sells to brands as if it were built in-house.
Demand-side pacing, frequency capping, surface-level pricing and bid optimisation across every screen and slot you expose.
Expose loyalty and transaction audiences to brands safely. Match through LiveRamp and First Media, with consent and identity tracked at every step.
Closed-loop measurement via Yoco till feeds and your own POS, capturing buyers who never log into your loyalty programme.
Brand pays you, partners get their cut, RetailPlus takes a small platform fee. The financial flow is automated, audited and clean.
Augment your own audiences with premium partner segments (FirstRand, Yoco, Creator Collective) at a transparent CPM uplift. More inventory, sold higher.
Enterprise grocers, mid-market specialists and SME chains all run on the same platform. What changes is the configuration, the partner mix and where the platform makes the biggest dent.
Clicks, Pick n Pay, Dis-Chem, Woolworths, Shoprite
Sorbet, Cape Union Mart, Mr Price, Foschini, Lego stores
Petshops, salon chains, indie pharmacies, café groups
Brands pay you for media against your inventory. Partners get a transparent cut where they contributed audience, identity, in-store activation or creator supply. RetailPlus charges a small platform fee on the underlying spend. You keep the lion's share.
Brand pays
R 100
RetailPlus fee
R 5
Retailer keeps
R 67
Illustrative split. Partner payouts (audience, in-store, creator) total approximately R 28 from the underlying spend.
RetailPlus is an aggregator, not a walled garden. Audiences, surfaces, identity, settlement and creator supply come in through partners with real data, real reach, and real commercial weight.
FirstAdvertising
Audience & identity
Yoco
POS attribution
Smollan
In-store activation
Creator Collective
Creator supply
Snipform
Data capture & consent
Reveel
DOOH inventory
Ofillo
Audience activation
FirstRand
Premium audience & payments
LiveRamp
Cleanroom infrastructure
Stitch
Identity & payments
First Media
Cleanroom join
+ your stack
Open by design
Every aisle is a media channel. Every shopper is an audience. Every till is an attribution event. The only question is whether you're getting paid for it.
The RetailPlus thesis
Bring your loyalty footprint, your surface estate and your trade marketing revenue. We'll walk you through what shifts and what stays the same when RetailPlus sits underneath.
