Direct-to-consumer brands
Online-only businesses running on Shopify, WooCommerce, BigCommerce or a custom stack. No physical retail to lean on, so the funnel is entirely digital.
Examples: Allbirds, Glossier, Faithful-to-Nature, OneDayOnly
For e-commerce · DTC and hybrid
Full-funnel digital media. Single touch.
RetailPlus for e-commerce is one platform for all your digital media. Discover with creators, convert with affiliates, grow through performance media, and drive sales through referrals. Managed in one place for both DTC and hybrid retail brands.
Who this is for
Online-first or
Hybrid retailer
Brand DTC arm
Marketplace
Online-first or
moving that way.
As retail moves online, the lines between DTC, hybrid retailer and pure e-commerce blur. RetailPlus serves all of them with the same operating model: one brief into the platform, full-funnel coverage out, settlement and measurement closed-loop to actual sales.
Retail going online
Established retailers extending their physical estate into e-commerce, click-and-collect, on-demand grocery and same-day delivery. The funnel becomes a major channel alongside the store.
Examples: Pick n Pay ASAP, Checkers Sixty60, Woolworths Dash, Yuppiechef
Brands going direct
Consumer brands building a direct-to-consumer channel alongside their wholesale and retail presence. New funnel, different economics, same brand mandate.
Examples: Nike.com, Apple.com, Cape Union Mart online, Standard brands' own stores
Marketplaces & category specialists
Online marketplaces and category-specialist stores aggregating supply across many brands. Heavier middle and bottom of funnel, performance-led.
Examples: Takealot, Bash, Superbalist, Bidorbuy, Naked Insurance, OneDayOnly
The full funnel
Top to bottom. One brief.
Each stage of the funnel is handled by a best-of-breed partner inside RetailPlus. You brief once. We route to the right surface at the right stage. Attribution stitches every spend back to actual purchase, end to end.
Discover
Creators
Influencer briefs, branded content and link-in-bio activations through Creator Collective. Creators matched to your customer profile on panel data, briefed in the same flow as the rest of the campaign.
Convert
Affiliates
Pay-on-outcome distribution through publisher, comparison and creator affiliate networks. You only spend on confirmed sales. Cleanroom-matched commission tracking, no leakage.
Distribute
Performance media
Paid social on Meta, TikTok and YouTube, programmatic display, paid search and CTV. Audience-matched and optimised continuously to distribute your offer beyond the initial conversion footprint.
Sell
Referrals
Turn buyers into an acquisition channel. Branded referrals, automated tracking, and conversion-based rewards. The cheapest customer is the one your last customer brings.
Always on, across the funnel
Reputation
Reputation management
Social listening, review monitoring, sentiment scoring and response management. Brand voice and trust protected across every channel where your customers are talking. Runs alongside the funnel because reputation moves what converts at every stage.
Measure
Cookieless tracking
First-party, consent-led, cookieless tracking that ties every touch back to outcome. No third-party cookies required, no leakage. Closed-loop attribution across the funnel, into the till or the cart.
Two operating models
DTC and hybrid,
Hybrid retail-and-online
DTC and hybrid,
served the same way.
The funnel is the same. The mix shifts depending on where your business sits today. RetailPlus configures the platform to your shape and the brief routes accordingly.
The whole business runs on the funnel.
Every customer comes through digital. Awareness, consideration, conversion and retention all live on the funnel. Creators do the heavy lifting at the top, performance media works the middle, affiliates close, referrals compound.
Mix typically runs: 35% creators, 40% performance, 15% affiliates, 10% referrals, with the platform reallocating dynamically against ROAS.
The funnel works alongside the store.
The physical estate drives awareness and loyalty. The digital funnel builds on this, capturing demand from passersby, click-and-collect customers, on-demand grocery buyers, and online-first shoppers who rarely visit stores.
Mix typically runs: creators and performance drive incremental online demand, affiliates expand category-specific reach, and referrals reward repeat online shoppers.
The integration tax
Stop stitching seven stacks. Brief one.
The typical e-commerce media operation is a tower of point solutions, each with its own contract, dashboard, billing cycle and measurement methodology. RetailPlus replaces the seven-tab Tuesday with one platform that does the same job, better connected.
Today, stitched
Seven stacks, seven contracts.
- A creator agency for the influencer book and the briefs
- A Meta and TikTok ads manager set, plus an agency that runs them
- A search and programmatic platform, plus a media buyer
- An affiliate network with its own pixel and commercial model
- A referral SaaS with its own onboarding and reward engine
- A social listening tool, reviews platform and response agency
- A web analytics stack relying on outdated third-party cookies
- An attribution tool trying to stitch it all together after the fact
- An analyst doing a weekly reconciliation that nobody fully trusts
One platform, one brief, one bill.
- Creator Collective for discovery, briefed in the same flow
- Adlynx performance stack targets cleanroom-matched audiences
- Ofillo affiliate network plugged in as a conversion surface
- Antistatic.ai distributes brand voice and reputation across channels
- Referral Factory wires buyers into your sales engine
- Snipform.io cookieless tracking ties every touch back to outcome
- One contract, one invoice, one settlement run
What ships with the funnel
The full stack, integrated, on day one.
Creator Collective for discovery. Ofillo for conversion through affiliates. Adlynx for distribution through performance media. Referral Factory for selling through referrals. Antistatic.ai for always-on reputation management. Snipform.io for always-on cookieless measurement. measurement. Bank-grade audience cleanroom underneath. All inside the same platform you already brief into.
See the attribution model
Brief your funnel,
end to end.
30 minutes, screen-share, your actual customer journey. We walk you through the four stages, the partner stack and the one bill. DTC or hybrid, the conversation is the same.
One brief. Every channel.
Tell us about your funnel and we will show you how creators, affiliates, performance media and referrals run on one platform — with closed-loop measurement from first touch to sale.
- Full-funnel media from discover through measure
- One brief, one bill across partner tools
- Built for DTC and hybrid retail brands
- Live walkthrough with your current stack