Fragmented buying
One platform per retailer. Each with its own taxonomy, audience definitions and inventory specs. Multiply by ten and your media team is doing data entry instead of strategy.
Have a look inside the app — Retailer and Brand views
View the App
For brands
One brief.
Every surface.
Buy retail media across every retailer, every surface and every partner from one workflow. Closed-loop attribution that ties spend to outcome at the till. Audiences that travel with you across the network.
The brand-side problem
Retail media is the fastest-growing channel and the hardest to buy.
Every retailer wants to be a media company, but the result is a fractured market. You're stitching together separate platforms, separate measurement, separate contracts. The growth is real. The buying experience is broken.
No closed loop
Impressions go in, opaque ROAS estimates come out. No POS-stitched proof of what actually shifted the basket. Finance won't sign off, planners default to last year's split.
Audience walls
Every retailer hoards their loyalty data. You can target their shoppers on their estate, but the audience evaporates the moment you leave their network.
Surface chaos
In-store screens, app banners, email, DOOH, creator content, all bought separately, all measured differently. The customer sees a mess. So does your CFO.
What ships with the platform
One platform. Audiences without borders.
The same campaign brief drives every retailer, every surface and every partner you actually want to reach. The audience travels with you. The measurement carries through to the till. The invoice is one line.
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One catalogue
Every retailer, every surface, every partner audience priced and bookable through one workflow. No more eight platforms and eight integrations.
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POS attribution
Closed-loop measurement stitched to actual purchase, including non-loyalty buyers via Yoco till feeds. Lift studies and ROAS that finance will sign off.
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Portable audiences
Build a segment once and activate it across multiple retailers via cleanroom joins. The audience you defined for Clicks works on Dis-Chem, Pick n Pay and beyond.
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Creator network in the brief
Creator Collective marketplace lives inside the campaign builder. Brief, book and measure influencer activations alongside paid surfaces, with creators matched to the retailer audience on panel data.
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Off-network reach in one buy
Extend the campaign onto paid social, programmatic, CTV, content publishers, in-game inventory and DOOH against the same audience. The brief travels. The measurement carries through.
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One contract, one bill
One MSA covers every retailer on the platform. Three-way settlement happens behind the scenes. Your finance team sees one invoice with full line-item detail.
The aggregation play
Every retailer. Every surface. One screen.
The same brand brief lands on every retailer's network through RetailPlus. You manage your portfolio of retail media activity from one view, not from a spreadsheet stitching ten dashboards together.
Your brand
Vital · Immune support Q3
Retailers
Clicks
Dis-Chem
Pick n Pay
Woolworths
Checkers
Shoprite
Sorbet
Inventory
App home
In-store screens
Shelf-edge
Email
Push
Web banners
DOOH
Creator content
Partner data
Loyalty audiences
Premium card tier
Yoco lapsed shoppers
Cleanroom lookalikes
Creator panels
First party plus third party
Buy the retailer's surfaces. Plus everywhere else the audience goes.
Retail media isn't just on-network. Through RetailPlus you book the retailer's owned surfaces and the additive off-network reach in one buy. The audience is the same. The measurement runs end to end.
The retailer's owned surfaces.
High-intent inventory close to the moment of purchase. Deep targeting against loyalty data, deterministic match at the till.
- Inventory
- In-store screens, shelf-edge, aisle endcaps, app, web, email, push, receipt and till.
- Targeting
- Loyalty cohorts, recent purchase behaviour, category lapsers, lookalikes within footprint.
- Strength
- Closest to the moment of decision. Highest measured conversion.
Off-network reach, same audience.
The retailer audience activated wherever they spend attention. Creator, social, programmatic, content and in-game, all matched through cleanroom and measured to the same till.
- Creator
- Creator marketplace. Match creators to audiences and brief them in one flow.
- Performance
- Programmatic, CTV, retargeting and paid search. Cleanroom-matched and optimised to POS lift.
- Social
- Paid social across Meta, TikTok and YouTube. Audiences uploaded through identity partners.
- Content
- Publisher partnerships, sponsored editorial, podcast sponsorships and branded series.
- In-game
- In-game advertising, esports sponsorships, gaming network inventory at scale.
- DOOH
- Reveel and external DOOH networks, primed against the same audience as the on-shelf creative.
Your shoppers' attention does not start or stop at your door.
Now your media does not either.
The inventory
From out of home to out of phone.
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Billboards, transit, mall and large-format screens. Programmatic OOH, plus first-party Reveel inventory and physical estate.
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Aisle screens, shelf-edge, end-cap takeovers, till-screen and receipt media inside the retailer's physical estate.
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Retailer app and web, sponsored listings, on-site search, plus programmatic display and CTV against the same audience.
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Newsletter slots, triggered transactional sends, push notifications and segmented in-app messaging from the retailer's identity graph.
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Influencer briefs, branded content and link-in-bio booked through Creator Collective, matched to the retailer audience on panel data.
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Paid social on Meta, TikTok, and YouTube using retailer audiences for lookalikes, retargeting, and prospecting in one campaign.
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Sponsored editorial, publisher partnerships, podcast slots and longer-form branded content placed against your category audience.
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In-game ads, esports sponsorships, and gaming inventory that reach engaged shoppers and drive measurable sales.
Pre-packaged audiences
Audiences ready to brief against.
Skip the segment-building. Each audience package combines verified shoppers, matched creators, allocated surfaces and an attribution model into a single bookable unit. More packages live each quarter.
Featured
Wellness and active living
Health and wellness
South Africa's health-conscious shoppers, reached across five surfaces from in-gym DOOH and creator content to retailer loyalty mailers and programmatic retargeting. Bank-grade cleanroom data, POS-matched.
- 2.4M
- Verified shoppers
- 3.1×
- Avg ROAS
- R 250K
- Min spend / quarter
- 5
- Surfaces
Closed loop measurement
From brief to till, end to end.
Every campaign carries through to a POS-stitched outcome. ClubCard, app sign-in, Yoco till feed and cleanroom join all converge on a single attribution layer. The next brief opens with last campaign's lift baked in.
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01
Brief
Objective, audience, budget set in one workflow
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02
Activate
Creative routes to every surface in spec
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03
Match
Exposure stitched to identity via cleanroom
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04
Till
POS feed confirms the basket lift
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05
Learn
Lift study feeds the next campaign brief
From shelf to scroll. From basket to billboard. The brand brief should not stop at the boundary of a single retailer.
The RetailPlus thesis
Run your next retail media brief through us.
Bring a live campaign or one you're planning. We'll show you what changes when the buying, the audience and the measurement run on one platform.